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This workshop focuses on building skills in participatory learning, deep listening, effective facilitation, and data collection and management.

Participants learn to hone core qualitative research skills through interactive presentations and experiential learning exercises. All workshop content is focused on applying the benefits of ethnographic thinking to everyday work environments, as well as developing an ethnographic mindset rooted in these skills to better inform strategic decision making within organizations.

Why THIS Ethnographic Practice Workshop?

While not exhaustive, mastering these four core ethnographic skills will help you more confidently conduct ethnographic field research and gain a deep understanding of your customers’/constituents’ values, behaviors, priorities, needs, and cultural contexts. But more than this, this workshop will show you how these methods can collectively create a mindset that helps build productive relationships with your work colleagues through a more nuanced understanding of the dynamics within your organization’s own internal culture. This includes developing qualities like taking calculated risks, learning from failure, using open communication, and applying ongoing reflection in their work.

The workshop is led by seasoned applied anthropologist Jay Hasbrouck, author of the book Ethnographic Thinking: From Method to Mindset, in conjunction with a staff of highly experienced research professionals.

Who Should Attend?

Depending on skill level and experience, we recommend that most teams interested in this workshop first participate in our Ethnographic Thinking workshop to develop the core personal attributes and mindset for ethnographic thinking (see: I. Ethnographic Thinking Workshop). Beyond that, this workshop is best for teams that are ready to learn or improve their field skills as a means of solidifying their qualitative research approach and extending those skills into their approach to their workplace.

What’s the Schedule?

This workshop consists of four sessions. Duration, timing, and content can be tailored to the specific needs of each team.

 

SESSION 1: LISTENING DEEPLY

Framing:

  • Beyond the Spoken: Layered Listening
  • Optimizing for Relevance: Anticipatory Listening

Field Exercise:

  • Conduct an Interview
  • Share-out, Challenges, Reflections

Applications to Daily Work Practices:

  • Reading Context and Forming Bonds through Dialog
  • Identifying Patterns and Understanding Motivations

 

SESSION 2: FACILITATING TACTICALLY

Framing:

  • On the Fly: Managing the Flow of Interactions
  • Professional Stranger: Productive Facilitation in Unfamiliar Settings

Field Exercise:

  • Take a Tour
  • Share-out, Challenges, Reflections

Applications to Daily Work Practices:

  • Leadership and Diplomacy
  • Interpretive Value & Productive Provocations

 

SESSION 3: DOCUMENTING DILIGENTLY

Framing:

  • When in Doubt, Record: Documentation and the Benefits of Triangulation
  • Seeing Differently: Perspective Shifts and their Interpretive Value

Field Exercise:

  • Three Takes on Observation (written, audio, visuals)
  • Share-out, Challenges, Reflections

Applications to Daily Work Practices

  • The Advantages of Data Overload
  • Scope and Scale

 

SESSION 4: IMMERSING FULLY

Framing:

  • Saying “Yes”: The Value of the Unexpected in Participatory Learning
  • On (Not) Going Native: Knowing Your Boundaries

Field Exercise:

  • Field Exercise: Work as a trainee (participatory observation)
  • Share-out, Challenges, Reflections

Applications to Daily Work Practices:

  • Using Emotional Intelligence
  • Ethnographic Understandings of Organizational Behavior

 

What are the Details?

Pricing is per seat and varies depending on location, venue, and other factors. Feel free to get in touch with any questions by using our contact form.